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Noul branding : Cum să construiești capitalul unei mărci / Claudia Fisher-Buttinger, Christine Vallaster ; trad. și coord. de Sorin Psatta et al.

Main Author: Fisher-Buttinger, ClaudiaCoauthor: Vallaster, ChristineSecondary Author: Traducător, Coordonator, Psatta, SorinLanguage: Română ; of original work, Engleză.Country: Romania.Publication: Iași : Polirom, 2011Description: 271 p.ISBN: 978-973-46-2147-7.Series: Collegium : Relații publice și publicitateBibliography: Index: p. 265-271.Subject - Topical Name: Brand, marcă comercială | Management industrial | Comerţ, management
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Cărți și manuscrise Biblioteca Centrala Depozit non-fiction 659 F61 (Browse shelf(Opens below)) Available SC15110108
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Index: p. 265-271

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