Noul branding (Record no. 206809)
[ view plain ]
| 000 -Record Label | |
|---|---|
| fixed length control field | 00852nam 22002533 4500 |
| 010 ## - International Standard Book Number (ISBN) | |
| Number (ISBN) | 978-973-46-2147-7 |
| 100 ## - General Processing Data | |
| General Processing Data | 20151120d u||y0frey50 ba |
| 101 ## - Language of the Item | |
| Language of the Text, Soundtrack, etc. | Română |
| Language of Original Work | Engleză |
| 102 ## - Country of Publication or Production | |
| Country of Publication | Romania |
| 200 ## - Title and Statement of Responsibility | |
| Title Proper | Noul branding |
| Other Title Information | Cum să construiești capitalul unei mărci |
| First Statement of Responsibility | Claudia Fisher-Buttinger, Christine Vallaster |
| Subsequent Statement of Responsibility | trad. și coord. de Sorin Psatta et al. |
| 210 ## - Publication, Distribution, etc. | |
| Place of Publication, Distribution, etc. | Iași |
| Name of Publisher, Distributor, etc. | Polirom |
| Data of Publication, Distribution, etc. | 2011 |
| 215 ## - Physical Description | |
| Specific Material Designation and Extent of Item | 271 p. |
| 225 ## - Series | |
| Series Title | Collegium |
| Other Title Information | Relații publice și publicitate |
| 320 ## - Notes Pertaining to Internal Bibliographies/Notes Pertaining to Indexes | |
| Text of Note | Index: p. 265-271 |
| 606 ## - Topical Name Used as Subject | |
| Entry Element | Brand, marcă comercială |
| Koha Internal code | 2874 |
| 606 ## - Topical Name Used as Subject | |
| Entry Element | Management industrial |
| Koha Internal code | 13001 |
| 606 ## - Topical Name Used as Subject | |
| Entry Element | Comerţ, management |
| Koha Internal code | 2702 |
| 675 ## - Universal Decimal Classification (UDC) | |
| Number | 659.126:658.827=135.1 |
| 700 ## - Personal Name - Primary Intellectual Responsibility | |
| Koha Internal Code | 74872 |
| Entry Element | Fisher-Buttinger |
| Part of Name Other than Entry Element | Claudia |
| 701 ## - Personal Name - Alternative Intellectual Responsibility | |
| Koha Internal Code | 74873 |
| Entry Element | Vallaster |
| Part of Name Other than Entry Element | Christine |
| 702 ## - Personal Name - Secondary Intellectual Responsibility | |
| Relator Code | Traducător |
| -- | Coordonator |
| Koha Internal Code | 74874 |
| Entry Element | Psatta |
| Part of Name Other than Entry Element | Sorin |
| 090 ## - System Control Numbers (Koha) | |
| Koha biblioitem number (autogenerated) | 206809 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Cărți și manuscrise |
| Koha issues (borrowed), all copies | 16 |
| Withdrawn status | Lost status | Coded location qualifier | Origin of item (home branch (coded) | Lending or holding organisation (holding branch) code | Shelving location | Barcode | Price | Koha collection | Inventory number | Call number (full call number) | Date of loan or deposit | Circulation type (not for loan) | Type of item and material | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | 20/11/2015 | Biblioteca Centrala | Biblioteca Centrala | Depozit | SC15110108 | 78.00 | non-fiction | SC 37252 | 659 F61 | 03/01/2023 | Disponibil | Cărți și manuscrise | 78.00 | 20/11/2015 |