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Comunicarea : Perspective actuale / coord. : Philippe Cabin, Jean-Francois Dortier ; trad. de Luminiţa Roşca şi Romina Surugiu Publication: Iaşi : Polirom, 2010Description: 339 p.Availability: Items available for loan: Biblioteca „Târgu Mureş”Call number: 316.77 C63 (2), Biblioteca CentralaCall number: 316 C63 (2), Biblioteca „Ovidius”Call number: 316.77 C63 (2), Biblioteca „Onisifor Ghibu”Call number: 316.77 C63 (1), Biblioteca „Transilvania”Call number: 316.77 C63 (1), Biblioteca „Maramureş”Call number: 316.77 C63 (2), Biblioteca „Alba Iulia”Call number: 316.77 C63 (2), Biblioteca „Liviu Rebreanu”Call number: 316.77 C63 (2), Biblioteca „Stefan cel Mare”Call number: 316.77 C63 (2), Biblioteca „Adam Mickiewicz”Call number: 316.77 C63 (1), Biblioteca „Ițik Mangher”Call number: 316.77 C 63 (1), Biblioteca „Traian”Call number: 316.77 C63 (1), Biblioteca „Târgovişte”Call number: 316.77 C63 (1).
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Werbung in Deutschland, 1945-1965 : Die Nachkriegszeit im Spiegel ihrer Anzeigen / Michael Kriegeskorte Publication: Köln : DuMont, 1992Description: 192 S. :
Il.Availability: Items available for loan: Biblioteca CentralaCall number: 659(091) Kri (1).
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Werbung : Eine Einführung / Günter Schweiger / Gertraud Schrattenecker Publication: Stuttgart : Lucius und Lucius, 2001Description: 337 S. :
106 Abb.Availability: Items available for loan: Biblioteca CentralaCall number: 659 Wer (1).
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Legislaţia comunicării publice / Kent R. Middleton, Robert Trager, Bill F. Chamberlin ; trad. de Madalina Iordan ; pref. de Ioan Stanomir Publication: Iaşi : Polirom, 2002Description: 248 p.Availability: Items available for loan: Biblioteca publica de dreptCall number: 659.3 M64 (1).
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Dicţionar explicativ de jurnalism, relaţii publice şi publicitate / Cristian Florin Popescu Publication: Bucureşti : Tritonic, 2002Description: 528 p.Availability: Items available for loan: Biblioteca „Transilvania”Call number: 001.4 P81 (1), Biblioteca „Alba Iulia”Call number: 001.4 P81 (1), Biblioteca „Onisifor Ghibu”Call number: 81'374.2 P81 (2).
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Efes Moldova: alcoolul și șofatul sunt incompatibile / Ion Macovei Set Level: 954, 954director Constantin Tănase, Ch. = 2013, 7 p., Timpul, www.timpul.md, 2014, 7 mar., p. 23., 1857-2456Availability:
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Confesiunile unui om de publicitate / David Ogilvy ; trad. de Monica Mitarca ; cuv. înainte de Alan Parker Publication: Bucureşti : Humanitas, 2009Description: 214 p.Availability: Items available for loan: Biblioteca „Târgu Mureş”Call number: 659.1 O32 (1), Biblioteca „Transilvania”Call number: 659.1 O32 (1), Biblioteca „Maramureş”Call number: 659.1 O32 (1), Biblioteca „Alba Iulia”Call number: 659.1 O-32 (1), Biblioteca „Adam Mickiewicz”Call number: 659.1 O32 (1), Biblioteca „Ovidius”Call number: 659.1 O32 (1), Biblioteca „Târgovişte”Call number: 659.1 O-32 (1), Biblioteca „Stefan cel Mare”Call number: 659.1 O-32 (1).
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Creativitatea în publicitate / Pat Fallon : Economiseşte bani folosindu-ţi imaginaţia ; Fred Senn; trad. Veronica Golub Publication: 2008, Ed. ALL, BucureştiDescription: 206 p.Availability: Items available for loan: Biblioteca „Liviu Rebreanu”Call number: 659.1 F17 (2), Biblioteca CentralaCall number: 659 F17 (1).
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Introducere în analiza imaginii / Martine Joly ; trad. Mihaela Mazilu Publication: Bucureșri : Ed. ALL, 1998Description: 122 p.Availability:
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Počemu Kirtoakè boretsâ s reklamnymi ŝitami v Kišineve / Ekaterina Zaharova Set Level: 1040, 1040Mișin, Serghei, Ch. = 2013, 24 p., Èkonomičeskoe obozrenie, www.logos.pres.md, 2016, 26 fevr.,s. 5.Availability:
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Cum să-ți faci publicitate : Ghid practic testat / Dan Ștefanov Publication: Iași : Inst. European, 2009Description: 117 p.Availability: Items available for loan: Biblioteca CentralaCall number: 659 S82 (1).
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Les chemins de la persuasion : Le mode d'influence des media et de la publicite sur les comportements / Jean-Noel Kapferer Publication: Paris : Dunod, 1984Description: 349 p.Availability: Items available for loan: Biblioteca „Târgovişte”Call number: 659 K21 (1).
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Sfaturi al naibii de bune : (pentru oameni talentați!) / George Lois ; trad. din lb. engl. și note de Alex Tocilescu Publication: București : Art, 2015Description: 176 p. :
il.Availability: Items available for loan: Biblioteca „Alba Iulia”Call number: 659.4 L75 (1), Biblioteca „Onisifor Ghibu”Call number: 659.4 L75 (1), Biblioteca „Adam Mickiewicz”Call number: 659.4 L75 (1), Biblioteca CentralaCall number: 659.4 L75 (1), Biblioteca „Ovidius”Call number: 659.4 L75 (1), Biblioteca „Târgu Mureş”Call number: 659.4 L75 (1), Biblioteca „Liviu Rebreanu”Call number: 659.4 L75 (1), Centrul Academic „Mihai Eminescu”Call number: 659.4 L75 (1), Biblioteca „Stefan cel Mare”Call number: 659.4 L75 (1), Biblioteca „Târgovişte”Call number: 659.4 L75 (1), Biblioteca „Maramureş”Call number: 659.4 L75 (1), Biblioteca „Hristo Botev”Call number: 659.4 L75 (1).
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Reklama : per. s fr. / A. Dayan Publication: Moskva : Sirin, 2002Description: 144 s.Availability: Items available for loan: Biblioteca „Mihail Lomonosov”Call number: 659.1 D25 (1).
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